Supporting its retail partners as they seek to keep up with pent-up demand, Spring Air International has been ramping up production across its network of 10 U.S. factories to source supplies and create operating policies and procedures that shorten delivery times.
Unlike some mattress manufacturers experiencing major delays, Spring Air licensees have kept to regular delivery schedules as a result of the new procedures and assistance from corporate. The result has been an increase in business for the brand with retailers recognizing the steps Spring Air has taken.
Buoyed by new relationships with national, regional and independent retail powerhouses, and its ongoing partnership with 223 member Furniture First – a retail buying group with 223 members – Spring Air continues to expand while maintaining timely deliveries. Nick Bates, president of Spring Air International, attributes much of the growth to the ability of the company’s facilities to leverage Spring Air’s licensing network to share best practices, supplies and expertise.
“We are seeing a combination of factors that are bolstering our business, and we have been able to meet the increased demand. Our strong retail relationships, coupled with word-of-mouth advertising from our retail partners that we service in a timely manner, are netting us new partners in this climate when other manufacturers are leaving retailers in a lurch. The fact that we were, and remain, prepared with needed materials to meet demand is helping our retailers fill their customers’ needs,” said Nick Bates, president of Spring Air International. “That’s not the case for a lot of manufacturers right now, and retailers are looking for new bedding partners. While we have had our fair share of issues, we maintain strong communication with our partners to strategize and develop solutions. We are here for them.”
Bates said the Spring Air licensees have worked together to meet the increased demand by sharing needed fabric, innersprings and other materials needed to produce the brand’s line throughout its 10-factory network.
“We have been actively communicating to fill the void in missing materials by shipping needed materials from one factory to another. If New England needed ticking, Texas stepped in and shipped it. There were a lot of instances like that,” Bates said. “It has been a herculean team effort.”
About Spring Air: Founded in 1926, Chelsea, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.