Spaldin Sleep Systems is making the North American debut of its new Bespoke Collection at the winter Las Vegas Market. With this new line, Spaldin brings to the market a technology based on 30 years of research to meet the changing needs of each consumer.
“Since we established ourselves in the USA in 2008, we have been offering retailers and consumers, proven, tested and documented sleep solutions differentiating us from from the noise of false and ‘me too’ claims and materials,” said Oscar Valdemoros, President of Spaldin.
Working with physical sleep experts at the Institute Proschlaf in Austria, Spaldin has done extensive research on how the mattress and pillow impacts sleep quality, back pain, sleep apnea and snoring. In doing so, the company has been able to empirically demonstrate the incredible positive influence that custom-made bed equipment can have on both sleep and health.
“The purpose of Bespoke is to create a real solution for the retailer looking to offer its customers scientifically-customized mattress and pillows,” Valdemoros explained. “Some attempts by the industry have been made to tailor mattresses to the individual needs, but nothing goes so far as this Bespoke Collection. This new Spaldin Collection really makes the difference: it is based on medical research of leading international institutions.”
In creating the Bespoke Collection, Spaldin aimed to create a custom-built mattress that could be sold at the same price point as a conventional bed. The mattresses are made with a multi-zoned, dual support profile that can be customized and reconfigured by the users as their body or health conditions change. This distinct feature allows both e-commerce and brick-and-mortar retailers to offer their customers a true sense of security at the point of purchase. Whether the consumer purchases the Bespoke mattress online or in-store, they have the confidence of knowing that the mattress can be easily readapted any time to their individual needs.
“This is a true comfort guarantee, going far beyond the comfort ‘90 day trial guarantees’ that are industry standard,” Valdemoros stated.
For brick-and-mortar retailers, the in-store experience can be further enhanced by Spaldin’s unique “mattress simulator.” This advanced technology not only scans the customer’s body to determine the required support profile, but it automatically contours itself to that profile so the customer can experience the exact feel of the mattress.
By combining scientific research with advanced technological tools, a proven track record in leading European retailers and an optimised North American operation, Spaldin is able to efficiently supply both e-commerce and brick-and-mortar retailers with this unparalleled sleep system. By making its custom-made mattress as easy an offering as a conventional mattress, Spaldin’s Bespoke Collection is creating a “new norm” within the mattress industry.