Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Mattress

Southerland Touts Performance Products

Responding to consumer and retailer demand for performance-based sleep products that support better sleep health, independent manufacturer Southerland is highlighting some if its most feature-laden SKU’s at the April Las Vegas Market.

Joining the growing list of manufacturers exhibiting at the event, the company has received many requests from its retail partners looking to expand and re-merchandise its product assortments to better align with consumers’ needs who – as they’ve spent more time at home – have a renewed interest in achieving better sleep and are embracing higher-end products with more features that can help them attain that.

“The pandemic has disrupted the sleep patterns of so many consumers,” said Bryan Smith, president and chief executive officer of Southerland. “Whether it’s different working hours, children attending school virtually or stress, our retailers are telling us that the conversation with the consumer has changed. No longer are they looking to spend the least amount of money to fill a commodity need in a mattress. Rather, they are now using some of their additional discretionary income that would have otherwise been spent on things like travel and entertainment on investment purchases that will help upgrade their homes and benefit their overall health.”

In response to this consumer trend, the company will be highlighting its successful Signature Hybrid and ThermoBalance collections at the Las Vegas market. Its Hybrid and Thermobalance products boast premium materials including copper-infused latex, gel-infused memory foam and temperature regulating technologies that promote better sleep health.

Signature Hybrid

Southerland designed its six Signature Hybrid models around an 8-inch zoned wrapped coil system and the beds include premium cushioning materials like copper-infused latex and gel-infused memory foam. Engineered to be adjustable bed base friendly and work with Southerland’s extensive line of motion bases, three of the new models are copper-infused latex hybrids. The other three feature the gel memory foam. All six models feature a clean box top design and are enrobed in a ThermoBalance quilted cover that combines cooling yarns with Tencel for a cool-to-the-touch sleep surface and moisture wicking.

Thermobalance

Available in five models, the temperature regulating ThermoBalance collection offers consumers maximum airflow and hybrid technologies with a blend of proprietary cooling yarns and Tencel, a vented border for maximum airflow and moisture wicking properties. Premium gel-infused comfort foams, zoned wrapped coils and Comfort Lock technology provide conforming support and gives the mattress a “newer” feel for a longer period of time, maximizing the consumer’s investment.

“Our Southerland sales team will be at the market Sunday through Tuesday to host retailers in our showroom to review our wide array of product offerings,” said Joe Paviglianti, executive vice-president of sales for Southerland. “For our partners who are unable to attend market, we are also committed to providing various options to help remerchandise their floors. Our Southerland Connects program provides our retailers the ability to touch, feel and experience our products either by appointment in one of six strategically located factory showrooms around the country, participation in locally coordinated private regional showings or via sample reviews sent directly to them.”

Virtual tours available

While Southerland Connects offers a safe in-person solution, the company is also offering a virtual option via a 360-degree virtual market tour. Retailers interested in Southerland Connects or the 360-degree virtual market tour can contact their Southerland sales representative for more information.

Visit southerlandsleep.com

About Southerland: Southerland has been making quality mattresses in the U.S. since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “making it right” philosophy that stands behind every product delivered. Each of its products is delivered to retailers via its wholly owned transportation company. The company’s six production and distribution facilities in Nashville, Tennessee; Phoenix, Arizona; Oklahoma City, Oklahoma; and Tualatin, Oregon, total more than 470,000 square feet.

April 13, 2021/Mattress
Tags: Southerland
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2021/04/Southerland-LVMKT-April-2021.jpg 606 1164 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2021-04-13 14:43:292021-04-13 15:29:08Southerland Touts Performance Products
You might also like
Southerland Names Paviglianti EVP Of Sales
Southerland Launches Program With Wayfair
Shot of two businessmen shaking hands in an office Southerland Names 18-Year Industry Vet EVP Of Operations

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

MLILY USA Offers Virtual Showroom TourPureCare Launches E-Learning
Scroll to top