Telling an all-natural sleep story, Southerland has retooled its high-end latex mattress line with the addition of six new Heritage Copper Latex mattresses. These new models feature an organic cotton cover and multiple layers of all-natural Talalay Latex.
Further supporting the needs of a quickly growing market segment—consumers seeking natural products that can help reduce chemicals at home—the mattresses in the collection feature a copper infusion within the all-natural latex. The copper-infused latex provides antimicrobial properties and copper is said to benefit circulation, act as an anti-inflammatory and deliver anti-oxidant properties.
“Consumers are increasingly looking for and buying more natural and organic products across all categories from the food they eat to the hybrid cars they drive,” said Bryan Smith, president and chief executive offi cer of Southerland. “Our newly engineered Heritage Copper Latex collection features the most natural beds we’ve ever made. The collection gives our independent bedding retailers a way to stand out in the marketplace with a truly natural sleep option.”
Mattresses in the collection are priced to retail from $2,000 to $5,000 in queen.
“Our retail partners have been requesting more specialty products, and this collection hits all their needs,” Smith continued. “Natural and organic products are a great differentiator, and appeal to a consumer group that is already accustomed to paying a premium for healthier products.”