Simmons Updates Beautyrest and ComforPedic Lines

By: Kate Vasko

New at Las Vegas Market, Simmons Bedding Company introduces new products within its Beautyrest and ComforPedic collections.

The new Beautyrest® collection represents significant launches across the brand. The collection features a revolutionary new sleep system with Beautyrest Pocketed Coil® Technology, offering consumers personalized back support, airflow for a cool more comfortable sleep, pressure point relief and superior conformability with freedom of movement. With a suggested retail pricing for the line of $1,599 - $6,000 the new Beautyrest collection offers consumers an unique innerspring sleep experience.

In addition to the Beautyrest collection, the new ComforPedic® collection offers five new visually attractive models, ranging in price from $2,499 to $4,599. Each with different feels and choices, ComforPedic’s advanced sleep system brings together the comfort and conformability of Air Cool™ Memory Foam and Independent Support Technology, which is designed to enhance support. Smooth knit covers, open cell formulation and breathable mesh border fabrics help consumers sleep at their ideal body temperature, while an edge system offers support and stability right to the edge.

With these enhanced product introductions in the Beautyrest and ComforPedic collections, Simmons Beddings continues to provide retailers and sleepers with new intuitive sleep solutions.

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