Simmons’ new twelve-mattress high-end Beautyrest Black collection features luxurious fabrics and state-of-the-art technology. With this “techno-luxe” approach, Beautyrest Black introduces a new standard of modern luxury to the high-end bedding category.
The full line features line-exclusive technologies—both improved brand staples and never-before-seen innovations. Within the quilt resides the new, temperature-managing Sleep Climate Surface Technology, a patent-pending layer of vertically oriented TENCEL fibers designed to dissipate body heat, helping to keep the sleeper cool and comfortable throughout the night. The new Dynamic Response Memory Foam works in concert with the legendary Beautyrest Advanced Pocketed Coil Technology creating Simmons’ best offering of conforming back support. Found only in Beautyrest Black, the Advanced Pocketed Coil Technology is a series of alternating rows of Advanced Beautyrest Pocketed Coil springs and Beautyrest Pocketed Coil springs. Layers of improved GelTouch foam and AirCool memory foam provide additional comfort with exceptional support and conformability for cool, comfortable sleep.
The top three models of Beautyrest Black include the new Micro Diamond Infused AirCool Memory Foam. The diamond particles found in the foam are designed to effectively move heat away from the body to assist in providing cool, comfortable sleep. The top-of-line Beautyrest Black model with two-inches of Micro Diamond foam contains over 1,000 carats of diamond particles in every queen mattress. Also found in select models are Micro Pocketed Coil springs, providing an additional layer of comfort and support. Combined, these advanced technologies provide for a natural, progressive step up in the Beautyrest Black line.
Elegant, sumptuous fabrics are the hallmark of Simmons’ high-end collection. Within the Beautyrest Black line, elegant modal yarn is finished with an exclusive phase change material designed to keep the sleeper cool in warm conditions and warm in cool conditions. This seamless integration of high performance technology and high quality materials is designed to help the sleeper maintain an ideal sleeping temperature throughout the night.
To support its retailers, Simmons will launch a wide scale, multimedia advertising campaign for Beautyrest Black in Spring 2014. The overall campaign will stem from the line’s unique ability to marry luxury and technology in order to treat consumers to the ultimate luxury: sleep.