Simmons Beautyrest is spotlighting advanced features and new aesthetics with the launch of two new mattress lines at the Winter Las Vegas Market. First, the company is replacing its existing Beautyrest Recharge collection with the new Beautyrest Silver line—creating a dynamic new selling story at retail. The company will also unveil the new Simmons BeautySleep collection at market, delivering high quality comfort and support at a promotional price point.
Designed to offer retailers an easy-to-understand “better, best, luxury” step-up story, the new Beautyrest Silver line will work in concert with the high-end Beautyrest Platinum and Black collections. Ranging in retail price from $699 to $1,999, the 16-bed line-up offers a wide range of quilted and hybrid options that tout a stylish new aesthetics. Offering blue and gray plaid visuals with diamond-pattern accents, the elegant look was inspired and refined through consumer research.
Beautyrest Silver includes eleven quilted models that offer pocketed coil technology, highly breathable foams and advanced silver-treated fibers at a price point that ranges between $699 and $1,399. With varying combinations of AirFeel Foam, AirCool and GelTouch Foam, each quilted option delivers maximum airflow, surface contouring and conformability—while silver-enhanced DualCool Technology helps maintain a cooler, cleaner sleep environment by moving heat and moisture away from the surface of the mattress. The top quilted models also include a full layer of AirCool Gel Memory Foam and 490 additional coils in center third of the mattress to deliver superior pressure point relief and contouring support.
Simmons has rounded out the Beautyrest Silver collection with five hybrid mattresses, priced from $1,399 to $1,999. Designed to deliver a distinct feel and maintain undisturbed sleep, each bed features Beautyrest Pocketed Coil Technology, DualCool Technology Memory Foam and unique combinations of high-tech foam comfort layers. The open-cell AirCool Memory Foam conforms to the body’s position to relieves pressure points, while the AirCool Gel Memory Foam helps promote freedom of movement. Certain models include ventilated Dynamic Response Memory foam for additional conforming back support, while others tout GelTouch foam for added comfort. Each hybrid model is enhanced with a top panel made from high-performance Evenloft stretch knit fabric.
In addition to the new Beautyrest Silver introductions, Beautyrest will also debut eight new Simmons BeautySleep mattresses at the winter market. Made with 725-density wrapped coils, a foam-encased Edge Support System and varying comfort layers, this new collection also features Surface Cool Fiber to help maintain an ideal sleeping temperature by moving heat away from the surface of the mattress. Ranging from $399 to $699 at retail, the new BeautySleep line equips retailers with a value option that delivers outstanding comfort.