Shifman Unveils its 2015 Concept Bed

Shifman 2015 Concept BedThe family-owned Shifman Mattress Company is unveiling the 2015 Concept Bed at the upcoming Spring High Point Market.

Shifman is known for its handcrafted two-sided mattresses and retailers can expect to see the same craftsmanship in the 2015 Concept Bed. Making its debut at the spring market, the 2015 Concept Bed rests on a finely upholstered divan base and includes an abundance of natural materials including premium cotton and five inches of Talalay latex. The plush pillow top completes the luxurious fee with maximum body-shaping comfort. Additionally, the Shifman eight-way, hand-tied boxspring adds durability and works with the mattress as a complete and supportive sleep system.

“The bedding collection at Shifman offers fine home furnishing dealers the opportunity to be a part of an exclusive program,” states Bill Hammer, President.

Hammer goes on explaining the company’s 2014 advertising theme—“Have your Cake and Eat it Too”. The campaign’s message, Hammer says, “exemplifies what Shifman has been able to accomplish for its retailers and their perspective consumers.” He adds that the retail program Shifman offers “provides retailers with exceptional handcrafted sleep products and an advertising program that will drive store traffic, sales and productivity, while also providing long lasting customer satisfaction, elevating the store’s brand image.”