Shifman Turns Vegas Spotlight On Luxury Latex Line

Shifman Mattress is showcasing its all-natural latex line, Pure Comfort, on its new and improved PowerMotion adjustable bases at the summer Las Vegas Market.

The updated Pure Comfort collection retains its two-sided construction with improved aesthetics and a more luxurious feel. It features Shifman’s exclusive Sanotuft technique, a hand-sewing process that produces a smooth, buttonless tuft that eliminates shifting and bunching.

Highlighting its adjustable bed-friendly design, the Pure Comfort collection will be exhibited at market on Shifman’s PowerMotion and PowerMotion Plus adjustable bases. Both new and improved bases offer the option of customizable leg heights of six to 10 inches, 850-lb. weight capacity, backlit wireless remote with integrated flashlight, a one-touch button to return to flat position and an anti-snore feature.

“There is growing interest in latex as more people learn the comfort and support benefits it offers,” said Bill Hammer, president of Shifman. “An all-natural latex mattress with the luxury look and feel of Pure Comfort makes this a must-have for retailers looking to offer the finest sleep experience for their customers.”

Answering the demand for “luxury and craftsmanship at more accessible price points,” the company will also show the American Heritage collection at this market. This line-up has been touted as a strong launch collection for many of Shifman’s newest retail partners.