Shifman to Launch New Collection at Bloomingdales

Shifman Anniversary CollectionShifman is planning a mid-August launch of a new line of mattresses exclusively at Bloomingdale’s: The Anniversary Collection.

In addition to Shifman’s signature two-sided mattress construction, the new line is distinguished by a high content of all-natural cotton, real boxsprings, and enhanced comfort choices.

The Traditional Collection, which is currently on display, will be replaced by the Anniversary Collection, which will have enhanced comfort levels and strengthened visual appeal. Available in seven styles, ranging in price from approximately $1,500 - $3,000 for a queen set, the Bloomingdale’s customer will be able to select from a broad choice of comfort levels. “As always, the company has approached the line’s creation with the tradition of excellence and focus on comfort, quality and value that makes Shifman unique,” says Shifman President, Bill Hammer.

The new Anniversary line will join Bloomingdale’s other exclusive Shifman products including The Handmade Collection and The Natural Embrace Collection.

According to Shifman CEO, Mike Hammer, “We are proud of our long standing relationship with Bloomingdale’s and our ability to satisfy the needs of every Bloomingdale’s bedding customer.”

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About Shifman Mattresses: Shifman is a leading designer and manufacturer of luxury, handmade mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on 120 years ago. A family-owned company, Shifman operates under the management of the Hammer family. In 2008, Shifman increased its facility by 40 percent. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ.