Shifman To Grow Market Share With Two New Mattress Collections

Shifman Mattress Company will unveil two additional product lines at the spring High Point Market. For the first time ever, Shifman is introducing a line of pocketed coil mattresses designed for use with adjustable bases and platform beds: the Modern Comfort Collection. The company will also showcase the American Heritage Collection, which is designed to appeal to large bedding retailers.

The Modern Comfort Collection expands Shifman’s existing product offering with two-sided, pocketed coil mattresses for use on adjustable bases or platform beds. The combination of premium features such as natural cotton and hand-tufting with the flexibility of a pocketed coil innerspring bridges the gap between a long-standing tradition of excellence and modern trends. These mattresses will be displayed on Shifman PowerMotion bases in the compa­ny’s High Point showroom.

“Our customers have been asking for hand-tufted innerspring mattresses for the growing adjustable bed market,” stated Tim Wade, Shifman National Sales Manager. “I am pleased to offer the best adjustable friendly mattress collection available.”

Additionally, Shifman is introducing a new collection designed to appeal to large bedding retailers. The American Heritage Collection consists of nine beds starting at $1,299 retail for a queen set. These prod­ucts are designed to aggressively compete with premium products from other brands while providing product differentiation to the retail environment.

“This line is part of our aggressive expan­sion plan to bring the Shifman Difference and its unique story to new markets,” Wade con­tinued. “It’s a tremendous opportunity to help large bedding retailers expand their business by offering better quality and customer satis­faction while delivering a higher average unit sale, and increased profitability.”

For many years, High Point Market has continued to be a valuable opportunity for Shifman to meet with existing and prospec­tive retailers. “I look forward to continuing that tradition with the introduction of two of the most innovative product lines that I have seen in my 23 years at Shifman,” said Bill Hammer, Shifman President.