Shifman Spotlights Revamped American Heritage Collection

Shifman Mattress Company is returning to the Las Vegas Market this summer to showcase its new American Heritage Collection. First introduced at the spring High Point Market, the reengineered collection delivers premium quality mattresses that are adjustable base compatible.

“We received such tremendous feedback on the collection at High Point, it only made sense to showcase this product in Las Vegas to large mattress retailers,” said Bill Hammer, Shifman Mattress Company president. “Not only are we offering the highest quality products at attractive price points, this collection is now adjustable base friendly making it even more desirable on retail floors.”

The American Heritage Collection consists of nine beds with a choice of comfort levels in both pillowtop and tight top designs. Additionally, the collection offers premium features such as natural cotton, luxurious cashmere fibers, hand-tufting and an individually wrapped coil innerspring to provide added flexibility and durability and reduce motion transfer.

“Our goal is to offer our retailers a distinctive and superior product in a wide range of mattresses emphasizing quality and value while delivering a higher average unit sale, and increased profitability,” explained Tim Wade, Shifman Mattress business development manager.

Shifman will also showcase the Modern Comfort Collection at the summer market. In addition to being adjustable base compatible, this mattress line features individually wrapped coils, natural cotton and additional comfort layers such as natural latex and wool in select models.