With the increasing awareness among consumers that sleep is a critical component of wellness, Shifman Mattresses has found the case for investing in heirloom-quality sleep products to be as strong as it’s ever been.
At the spring High Point Market, the luxury mattress manufacturer will showcase what an investment in sleep looks and feels like with Shifman. In addition to extra design touches to its new showroom, the company will feature a visually engaging display of the finest, natural materials in its luxury beds and its top-selling Masters Collection.
“The high demand for our hand-crafted mattresses supports the trend the industry has been seeing that consumers are willing to invest in getting the best sleep experience they can because it equates to better health and wellness,” said Bill Hammer, president of Shifman. “With Shifman hand-tufted mattresses, that investment gives you 10 to 20 years of long-lasting comfort and durability versus the industry standard of five to seven years.”
Shifman is one of the few mattress manufacturers in the U.S. that still makes two-sided mattresses, which can extend the life of the mattress. Hammer added that using sustainable materials such as cotton, wool, cashmere and natural latex also offer more long-lasting comfort, durability and naturally cooler sleep.
To drive home the investment value to market buyers, Shifman will display a museum case with a cross-section of Shifman’s flagship Cezanne mattress. The cross-section features an innerspring flanked with multiple comfort layers, such as natural cotton, naturally hypoallergenic cashmere and plush convoluted natural latex, all supported by an eight-way hand-tied boxspring for the ultimate comfort and support.
Shifman will also feature its luxury pillow program in High Point, offering retailers another premium quality product to help their customers curate a luxury sleep experience.
“We pride ourselves on our relationships with employees, customers and suppliers,” said Hammer. “We believe in investing in and carrying inventory, cultivating long-lasting relationships with suppliers, and spending more on material and logistics to ensure that we consistently meet customers’ needs.”