Shifman Mattresses Launches New Products and Marketing

Shifman DiamondShifman Mattresses continues its 120th anniversary celebration with new collection updates and a new retailer 2014 Marketing Program.

For the fall High Point Market, Shifman will introduce its updated collection of hand-assembled, machine-quilted mattresses, along with the official launch of the two-sided Pure Comfort Collection.

The new quilted collection features Shifman’s authentic two-sided construction, premium upholstery including natural cotton and high quality foams, and all-coil grid-top boxsprings. Shifman has also made aesthetic improvements to the collection including updated label designs and new fabric choices with complementary borders. Shifman maintains its commitment to produce the best value for the consumer and provides each of their retailers with the popular price points to drive store traffic. “As always, the company has approached the update of this collection with the tradition of excellence and focus on comfort, quality and value that makes Shifman unique,” said Shifman President, Bill Hammer.

The new two-sided Pure Comfort Collection, which had a soft launch at the spring High Point Market, continues to gain popularity among customers. The Pure Comfort Collection features 7 ½ – 10 inches of high quality natural Talalay latex foam. This natural latex foam contours to the curves of the body for maximum support and also ensures a long-lasting comfort life. The two-sided construction of this latex collection is also extremely rare.

In addition to these new product launches, Shifman has also provided a new 2014 Marketing Program which will reintroduce the company’s most effective marketing objectives and present new ideas that will increase their customers’ sales, traffic and profitability.

Shifman CEO Mike Hammer explained, “If you want an excellent product that guarantees increased store traffic, higher average unit sales and exceptional customer satisfaction you should preview our product line at High Point Market.”