Shifman Launches New Product and a Charity Fundraising Event

Shifman Pure Comfort Two Sided MattressFor 120 years, Shifman has handcrafted two-sided mattresses that feature natural materials, hand-tufting, and eight-way hand-tied boxsprings. At the request of several dealers, Shifman will re-introduce its Pure Comfort collection as a two-sided latex mattress collection, which is more consistent with the Shifman brand philosophy. “We strive to meet our dealer’s needs by supplying a unique product in an exclusive market,” said Bill Hammer, president of Shifman Mattress Company. “The industry has a huge problem with body impressions. A two-sided mattress eliminates the problem by allowing the mattress to be flipped, which evens out the upholstery materials. A two-sided latex mattress program further distinguishes our dealers as fine furniture stores that cater to comfort, value, and customer satisfaction.”

Staying true to the brand, the Pure Comfort Collection will feature 7½” – 10” of the highest quality natural Talalay latex foam. According to Shifman, Talalay latex foam mattresses contour to the curves of the body for maximum support and also boast a long-lasting comfort life. Furthermore, the new latex mattress collection is two-sided which is almost unheard of in the bedding industry. “I’m not aware of any other manufacturer that offers a two-sided latex mattress,” noted Mr. Hammer.

In addition to launching a new product, Shifman has decided to give back to the High Point community by hosting a fundraising event for Seven Homes Foster Care & Adoption Agency. Seven Homes is a charitable child-placing agency whose mission is to improve the lives of children by providing the highest-quality care. The organization will use the bedding to create a more comforting environment for displaced children.

“There’s nothing more heart-warming than seeing a child benefit from our products,” noted Wayne Pezzino, Shifman Mattress Company’s National Sales Manager. “We specifically chose this charity out of hundreds because we believe in Seven Homes’ mission and know the children will benefit greatly from our donation.”

The charity is expected to receive thousands of dollars worth of Shifman bedding. The new bedding will allow the charity to expand its reach and take in more children.

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About Shifman Mattresses: Shifman is a designer and manufacturer of luxury, handcrafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship that the company was founded on 120 years ago. A family-owned company, Shifman operates under the management of the Hammer family. In 2008, Shifman increased its facility by 40 percent. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ.