Shifman Enhances Its Pure Comfort Collection

Shifman Mattresses is showcasing its updated Pure Comfort Collection at the spring High Point Market. The new natural latex line of luxury mattresses will now include the company’s exclusive Sanotuft technique. This hand-sewing process produces a smooth, buttonless tuft that eliminates shifting and bunching to provide lasting comfort. The line also features two-sided construction, improved aesthetics, a more luxurious feel that is free of polyurethane foam.

“The way we approach product development is to build the best product in any category,” said Bill Hammer, Shifman president. “The Pure Comfort Collection accomplishes that goal and compliments the uniqueness of all of our product lines. I look forward to presenting and seeing the reaction from our existing and prospective retail partners.”

Shifman will present this collection on its new Shifman PowerMotion and PowerMotion Plus adjustable bases. These advanced motion bases now have an 850 pound weight capacity and feature a variety of high-tech components, including a back-lit wireless remote with flashlight, a one-touch “flat” button and an “anti-snore” position. In addition, the Shifman PowerMotion adjustable bases offer buyers the option of customizable six to ten inch legs. Additionally, Shifman will highlight newly updated starting beds within the American Heritage Collection at the spring market. These new offerings are plusher and more luxurious than ever due to a new knit fabric.