Shifman Develops Next-Generation Masters Collection

Shifman MastersAt the fall High Point Market, Shifman Mattress Company will introduce its next-generation Masters Collection, which features a modern twist with new fabric construction and designs, complimentary borders and fine tailoring details.

At the most recent spring High Point Market, Shifman gave a number of their retail partners the opportunity to view a concept bed design, which received a considerable amount of positive feedback. The company then incorporated many of the concept bed features into the new Masters Collection.

“It was a tremendous advantage to include our retail partners in the development process of the new Masters Collection,” stated Mike Hammer, CEO. “The uniquely strong relationships we have formed with our dealers sets us apart from other mattress brands.”

The new line offers nine different styles to satisfy many levels of comfort but retains its core components of natural cotton, Talalay latex and eight-way, hand-tied boxsprings. Retail selling prices for queen sets will range from approximately $3,600 to $8,100.

“While these products could easily command higher prices due to their unmatched quality and lasting comfort, we believe in offering unsurpassed value and customer satisfaction,” explained Bill Hammer, President. “The fact that our dealers do over 40% of their volume in Masters Collection styles reveals that there is tremendous value even at prices up to ten times the industry average.”

The vibrant new look is highlighted with fabric construction that combines the unique strength and durability of a woven material with a “hand” that is soft to the touch. All items in the collection feature consistent complimentary borders to enhance the modernized visual appeal, while still maintaining a classic look. Other fine tailoring details include deluxe specialty tape and 18-carat gold corner guards, which elevate this line to a level never achieved before.