Shifman And Macy’s Partner On Luxury Mattress Collection

Shifman Mattresses and Macy’s have launched the Hotel Classic Collection at 117 retail stores and online, making this the largest retail launch for the Newark, N.J.-based luxury mattress maker.

The exclusive Hotel Classic Collection consists of five mattresses handcrafted using high-quality materials including premium cotton for all-seasons breathability, natural latex and super-soft luxe foam. Each mattress is embellished by an elegant traditional pattern and embroidered handles. All five styles feature Shifman’s signature two-sided construction, a characteristic specifically designed so the mattress can be flipped for extended comfort life and durability. Additionally, all five models are adjustable-bed friendly.

“The Hotel Classic Collection was designed to satisfy Macy’s demand for a high-quality, differentiated product offering for their customers that prefer luxury goods,” said Shifman President Bill Hammer.

“This special partnership increases our national footprint, which allows more people to have access to Shifman’s fine products and a superior night’s sleep. We are honored to have Macy’s trust in the craftsmanship and quality of Shifman Mattresses,” he added.

The five-bed luxury collection includes three premium models that feature Shifman’s exclusive Sanotuft technique, a buttonless tuft that eliminates shifting and bunching. Retailing from $8,499 to $12,219 for a queen set, these exquisitely designed styles include the 14-inch cushion firm Charlotte; the 15-inch plush pillow top Meghan; and the 16-inch plush box top Alexandra. All three premium sets include a coil boxspring for added comfort and durability.

Completing the feature-rich collection are two additional styles retailing from $5,619 to $7,039 for a queen set and include a semiflex foundation: Diana, a 12-inch cushion firm mattress, and Catherine, a 14.5-inch plush pillow top mattress.

As with all Shifman mattresses, the Hotel Classic Collection is designed and handcrafted in the U.S.A. at the company’s Newark, N.J. factory, where local artisans have been making mattresses proudly since 1893.

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About Shifman Mattress Company: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 127 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction.

 About Macy’s: Macy’s, Inc. is one of the nation’s premier omni-channel fashion retailers. The company comprises three retail brands, Macy’s, Bloomingdale’s and Bluemercury. Macy’s, Inc. is headquartered in New York, New York. With a national stores’ footprint, robust e-commerce business and rich mobile experience, our customers can shop the way they live - anytime and through any channel.