SHEEX Enters The Mattress Market

SHEEX, Inc., an innovative, New Jersey-based, women-founded and owned company that invented the world's first performance fabric bed sheets, announced the launch of its latest Performance Sleep innovation today and the brand’s first category extension into the mattress world: the SHEEX Performance Cooling Mattress.

This swoon-worthy line of SHEEX Performance Copper Latex Cooling Mattresses were thoughtfully crafted with style, innovation and function in mind, while staying true to the ethos of the SHEEX performance brand. Modern and super sleek, the new mattresses offer cool comfort and optimized sleep quality.

“Our SHEEX mattress line is best in class,” said SHEEX co-founder and CEO Susan Walvius.  “After years of research and development, we are excited for our SHEEX customers to have a super cool mattress to complete their SHEEX sleep system.

“The outer layer actually feels cool when you touch it, which helps you sleep better,” she said.  “The mattress is constructed with layers upon layers of technical performance materials.   These multiple inner layers afford the ideal support and restorative benefits of copper ions in a cooling gel-infused memory foam.”

SHEEX; Performance Cooling MattressThe SHEEX mattress line consists of a total of four hybrid mattresses and one bed-in-a-box. These mattresses combine aerated copper infused Talalay latex with SHEEX proprietary Ice-Cool performance materials with temperature regulating CoolX PCM technology.  The phase change technology (PCM) regulates body temperature based on environment, keeping the body at an idea sleeping temperature. CoolX fibers, permanent natural heat accumulators, absorb excessive body heat and release it back as needed, assuring a comfortable microclimate for the body.

The SHEEX first-to-market mattress is the bed-in-a-box which just launched on the compnay's website, retailing at $1,400 for queen size. Available in sizes twin, twin XL, full, queen, king, cal king, the SHEEX Performance Cooling Mattress is manufactured in the U.S.A. The bed-in-a-box is compressed, shipped and delivered direct to the consumer within 7-10 business days.

The SHEEX Performance Cooling Mattress completes the company’s first-ever Performance Sleep System within the mattress and furniture category. Consumers can curate their own sleep experience by selecting SHEEX products that include sleepwear, sheets, pillows, mattress pad, comforters, and the new mattresses.

“At SHEEX, we are obsessed with perfecting an optimal environment for your sleep through the highly innovative and patented technology found in our products,” Walvius expounded. “We build every product to perform individually but focus on how those individual products work together as a system.  Every component of our sleep system uses high-tech materials focusing on sensation and the importance of feel and comfort during sleep."

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About SHEEX: SHEEX, Inc. is the world’s first performance fabric bedding and sleepwear company with globally patented technology that provides optimal thermal conditions for deeper sleep powered by SLEEP•FIT Technology.  Inspired by the feel and breathability of athletic performance fabrics, co-founders Michelle Brooke-Marciniak and Susan Walvius, shook up the bedding world in 2007 by inventing a whole new “Performance Bedding” category in home textiles through breathable, stretchable, moisture-wicking technical fabrics.   Since their initial invention, SHEEX has grown from performance bed sheets to a mattress line plus a full line of “top of the bed,” performance cotton, fleece and more.