Serta Redesigns its iComfort Mattresses for 2016

After several years’ success with its iComfort collection, Serta has revamped the line to be unveiled at the Winter 2016 Las Vegas Market. Every new, redesigned iComfort mattress features Serta’s latest advancement in gel memory foam, while select models feature a new breakthrough in coil technology that brings the unique feel and response of memory foam to an advanced spring system.

For the first time ever, Serta will offer iComfort Hybrid models to create a full catalog of foam and hybrid products. The complete collection will start at $1,299 (for iComfort Hybrid) and extend up to $3,499 (suggested retail pricing for queen standard sets). Additionally, Serta will introduce a new adjustable program that includes its first true “smart bed” system with sleep tracking technology.

“iComfort has been a tremendous success with retailers and consumers since it launched in 2011,” said Andrew Gross, senior vice president of marketing for Serta. “Now, we are taking iComfort to the next level with new technologies that will appeal to today’s mattress shoppers. This, coupled with our new adjustable program, will help our retailers drive more traffic and close more premium sales.”