Serta is giving its flagship mattress, the Perfect Sleeper®, a complete makeover for 2013 – and this makeover includes more advanced features, including adjustable compatibility, at lower price points. Plus, for the first time, Serta will offer retailers a total program for Perfect Sleeper that includes the new Motion Essentials™ Adjustable Foundation and an exclusive pillow.
Among the new and advanced Perfect Sleeper features for 2013 is Serta’s exclusive SmartSurface™ with MicroSupport® gel in latex, a breakthrough design that brings three technologies right to the sleep surface for pressure relieving comfort and a balanced sleep temperature. This design will be available in select Perfect Sleeper models. Select models will also feature Serta’s Cool Twist™ gel memory foam, an exclusive liquid gel-enhanced memory foam that helps move heat away from the body, and Serta’s Free Flex® innerspring with Custom Support® which is designed to be compatible with Serta’s new Motion Essentials Adjustable Foundation. This new adjustable base features a sleek design and allows the head and foot of the mattress to be raised and lowered. The suggested queen retail price for the Motion Essentials Adjustable Foundation is $799.
Serta is also offering retailers an exclusive Sleep to Go™ Pillow made with the same MicroSupport gel in latex foam used in the SmartSurface design, with a suggested retail price of $39.
“The new Perfect Sleeper models have been designed to work with our current story about our partnership with the National Sleep Foundation and the 5 common sleep problems, which is a story we know resonates with consumers,” says Andrew Gross, senior vice president of marketing for Serta. “Now, our retailers can use this same story while advertising more advanced features, including an adjustable foundation, at lower price points.”
Perfect Sleeper mattresses also have a brand new look for 2013 that includes updated borders and labels, a new luxurious cover and an exclusive “SmartSurface” ribbon on models using this feature. Suggested retail prices for queen sets with a standard foundation range from $399 - $1199.
For more information, visit www.serta.com.
About Serta Mattress Company: Serta’s product portfolio includes the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta’s exclusive gel memory foam and an advanced innerspring system. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 100 other countries.