Serta Debuts New iComfort Hybrid At Winter Market

Serta is launching an all-new line of iComfort Hybrid mattresses at the Winter 2018 Las Vegas Market. Building upon the ongoing success of its iComfort memory foam collection, the company combines the specialty comfort feel with the added support of a new advanced coil support system.

This new collection is the first hybrid mattress to combine Serta’s TempActiv Gel Memory Foam with its latest and most advanced Hybrid Coil Support System. Featured in the company’s successful iComfort memory foam collection, TempActiv Gel Memory Foam was designed to maintain a more comfortable sleep temperature by dissipating excess heat during the night. By integrating that cooling, cushioning comfort with advanced coil technology, the iComfort hybrid mattress provides the valuable benefits of contouring support.

Select models in the iComfort hybrid line-up will also feature Serta’s TempActiv Touch Fabric. This advanced textile delivers a cool-to-the-touch sensation that consumers can feel immediately. Certain models will also include the company’s Micro Hybrid Coil for an additional layer of innovative coil comfort and support.

With eleven new mattresses ranging from $1,299 to $2,999, Serta’s new iComfort Hybrid line is a comprehensive specialty offering at a more competitive price point. Each mattress in the collection is compatible with Serta’s adjustable foundations, providing retailers with more opportunities to increase their attachment rates.