Sealy Mattress Brand Gets Strongest Refresh in 130-Year History

Tempur Sealy International, Inc. announced today that its Sealy brand is getting an unprecedented refresh in 2017. The iconic brand is taking its classic style and comfort offerings to the next level by bringing better aesthetics, better support and better value to the market.

With a striking new look and feel – featuring a rich color palette, soft and inviting covers and premium design elements – combined with state-of-the-art engineering, the reinvigorated Sealy product line will be the strongest amplification the brand has experienced in its 130-year history.

“Building on its trusted, tried-and-true reputation for offering durable, comfortable mattresses, this year we are taking a whole new approach by elevating Sealy product offerings from an aesthetics and engineering standpoint to bring even greater value to consumers,” said Scott Thompson, Chairman, President and Chief Executive Officer at Tempur Sealy. “The new brand visuals and premium design elements will help drive differentiation and ensure that there is no mistaking Sealy products on crowded retail floors.”

In addition to the new visual appeal of the brand, Sealy will offer two distinct product lines in 2017: the Response and Conform collections. The new Response line includes a range of traditional innerspring products that offers responsive support to provide deep down support while allowing for better ease of movement. The new Conform line offers a range of memory foam mattresses that each combine a variety of conforming specialty foams to provide optimal support and pressure relief. Both product lines includes three collections – Essentials, Performance and Premium – that each boast unique features.

All of the mattresses in the Performance and Premium Collections will feature Sealy’s exclusive Posturepedic Technology, offering the highest quality materials to target the right level of support for each area of the body. In the Response Collection, the Posturepedic Technology includes additional foam in the mattress quilt center zone. For the Conform line, this technology includes denser memory foam in the top layer center zone. Sealy Posturepedic Technology provides back support and body alignment to deliver a comfortable night’s sleep. For years, Sealy has worked with orthopedic specialists to create products that deliver exceptional support and comfort. These offerings will also feature a new Posturepedic Technology logo and revamped label that use visually compelling icons communicating benefits such as MoistureProtect moisture-wicking technology and SealyCool Gel Memory Foam.

In addition to getting upgraded visual treatments and improved design, the Performance and Premium Collections in the Response line will also feature the new DuraFlex Edge, offering a high-density, flexible coil border surrounding the mattress for improved durability and an even surface all across the top of the mattress, which means more sleep-able space.

The quality of the 2017 Sealy Lineup has given the team the opportunity to change its future launch frequency plans. The brand is so confident that the quality and innovation behind these new collections will continue to offer great value for years, the next Sealy product launch won't come for 36 months. Slated to debut in 2018, the company’s new Hybrid Collection will bring together the best of both innerspring and foam materials. By combining the responsive support of an innerspring mattress with the body-conforming comfort of memory foam, this new line will deliver stable, lightly-conforming support.

The new Sealy brand architecture and design will assist retailers and RSAs as they attract customers to the brand, invite them to interact with the product on the floor, and choose which model is right for them. In addition, the Sealy brand will be launching a new video series for RSAs that showcases Sealy’s exclusive Posturepedic Technology with a series of lighthearted, visually driven demonstrations that highlight the product line’s high-quality, durable materials.

You can view two videos from the new series here:


“Reinforced Edge”


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About Tempur Sealy International, Inc: As the world's largest bedding provider, Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The company's brand portfolio includes many highly recognized brands in the industry, including TEMPUR, Tempur-Pedic, Sealy, Sealy Posturepedic and Stearns & Foster.