Sealy Launches The Next Generation Stearns & Foster Mattress Line

Sealy, Inc. (NYSE: ZZ), previewed the Next Generation Stearns & Foster line at the Las Vegas Furniture Market earlier this August. The Next Generation Stearns & Foster line builds upon the brand’s signature aesthetic and will offers innovative features designed to deliver unsurpassed comfort.

The line features three different collections – Core, Estate, and newly added, Lux Estate – each with a unique aesthetics package that builds upon the tremendous success of the 2009 line. Attention to detail and luxurious comfort are the pillars that drove the development of the new line.

The Next Generation line is supported by a new marketing campaign for Stearns & Foster, which will elevate the brand messaging in a way that's both aspirational and speaks to the brand's 165-year heritage.

“This new campaign truly captures the essence of what the Stearns & Foster brand is, while connecting with consumers on an emotional level,” said Jodi Allen, Chief Marketing Officer at Sealy. “Stearns & Foster is the epitome of luxury in the mattress category and the new campaign, along side our world-class product, will bring this truth to life.”

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About Sealy: Sealy is the bedding industry's largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Sealy Embody, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry.