Rush Mattress Introduces New All-Natural Latex Mattress

Harry Goodman RushMattress-PresidentRush Mattress expanded into “All-Natural” and “Organic” with the High Point introduction of its new Simply Natural collection. The new line-up is comprised of “the highest quality all-natural latex mattresses, encased with tested and certified organic cotton covers with certified organic cotton fill, (unlike many other purportedly ‘organic’ covers that we found are actually inlaid, or filled, with a blend, or the inlay is not organic). And we’ve added wool for a natural, chemical-free, FR solution.” explained former Sleepy’s executive and current Rush Mattress president Harry Goodman.

Latex is naturally dust mite-resistant, anti-fungal, anti-microbial, eco-friendly, durable and biodegradable. “There are many options in the latex marketplace, but all products are not the same,” Goodman continued. “We determined that Latexco’s Naturalux offers us the highest quality, most all-natural eco product for our new collection, for both core and comfort layers. We covered it in absolutely gorgeous stretch knit organic cotton mattress covers, and added a zipper so nothing’s hidden, to develop a truly unmatched collection in terms of quality, design, comfort, support, and durability.”

Rush Mattress customizes every mattress line based on the needs of each retailer. Samples of the Simply Natural Latex Mattress Collection were on display at the Rush Mattress showroom at High Point, although these are merely an example of what Rush Mattress can do. Firmness, height, and fabric design can be customized to the needs of any market. Rush featured the Simply Natural12-inch Plush with a luxurious, dye-free organic mattress cover, 10-inch Classic with a beautiful border design on the fabric, and 8-inch Firm with buoyant and supportive comfort at market.

“This collection is really top-of-the-line,” explained CMO Mike Rush. “The latex is certified by both Oeko-Tex Standard 100, which means it’s free of harmful substances, and EuroLATEX ECO-Standard, which defines the maximum acceptable limits of substances considered toxic or harmful. These European standards are more stringent than U.S. guidelines. Also the German organization LGA awarded a score of minimum 99% out of 100% (being the maximum) for its dynamic load performance criteria on loss of height, loss of hardness and loss of elasticity, which means these mattresses are extraordinarily durable.”

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About Rush Mattress: Rush Mattress is a division of Vrush Industries, which was established in 2009. The privately held company operates its own state-of-the-art, enhanced production facilities to bring its popular line of ready-to-assemble (RTA) furniture products to the home furnishings and retail industries. Rush Mattress is dedicated to high quality, great value and total flexibility. The High Point showroom is in the heart of the furniture district in downtown High Point, NC, located at118 N. Wrenn St., and is open during Markets and by appointment year-round