Reverie Showcases Innovative DreamCell Latex Technology

In response to retail requests, Reverie will soon begin selling its innovative DreamCell natural latex mattress technology to specialty sleep shops following the Summer Las Vegas Market.

Made of natural latex foam springs, DreamCell allows for individualized support levels for both partners in bed. Because this technology is customizable, the firmness can be adjusted as each person’s sleep preferences change over time. The latex mattress materials are naturally anti-microbial, hypo-allergenic, dust mite resistant and extremely durable, and the covers are made with breathable bamboo or eucalyptus fiber depending on the model.

“We have been showing natural latex mattresses on our adjustable foundations since our first showroom in Vegas. Many of our customers—especially specialty mattress retailers—have asked if we could start supplying the full sleep system after lying on our product,” said President and CEO Martin Rawls-Meehan. “We are confident our competitive price points and our customizable mattress technology paired with our high-tech foundations will help differentiate smaller dealers and will drive traffic to showroom floors.”

The DreamCell technology comes in 8-, 10-, and 11-inch mattresses, retailing from $1,599 in queen, and will be shown on the company’s cutting-edge adjustable bases at the Las Vegas Market.