Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Mattress

Reverie Showcases Innovative DreamCell Latex Technology

In response to retail requests, Reverie will soon begin selling its innovative DreamCell natural latex mattress technology to specialty sleep shops following the Summer Las Vegas Market.

Made of natural latex foam springs, DreamCell allows for individualized support levels for both partners in bed. Because this technology is customizable, the firmness can be adjusted as each person’s sleep preferences change over time. The latex mattress materials are naturally anti-microbial, hypo-allergenic, dust mite resistant and extremely durable, and the covers are made with breathable bamboo or eucalyptus fiber depending on the model.

“We have been showing natural latex mattresses on our adjustable foundations since our first showroom in Vegas. Many of our customers—especially specialty mattress retailers—have asked if we could start supplying the full sleep system after lying on our product,” said President and CEO Martin Rawls-Meehan. “We are confident our competitive price points and our customizable mattress technology paired with our high-tech foundations will help differentiate smaller dealers and will drive traffic to showroom floors.”

The DreamCell technology comes in 8-, 10-, and 11-inch mattresses, retailing from $1,599 in queen, and will be shown on the company’s cutting-edge adjustable bases at the Las Vegas Market.

Visit reverie.com.

July 23, 2014/Mattress
Tags: DreamCell, Martin Rawls-Meehan, Reverie
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
/wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg 0 0 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2014-07-23 20:03:162015-04-28 17:29:20Reverie Showcases Innovative DreamCell Latex Technology
You might also like
Spring 2016 Editors’ Picks
EP_Brooklyn Bedding Fall 2019 Editors’ Picks
Reverie’s New Testimonial-Based Digital Campaign Aims To Drive Retail Traffic

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2022. All rights reserved.

Pure LatexBLISS Offers Latex Mattresses at Value Price PointsTechnogel Rejuvenates the Sleep Experience with VIVE
Scroll to top