Restonic is continuing its ongoing licensing partnership with the popular lifestyle brand Biltmore. Since 2018, the company has developed various lines of mattresses under the Biltmore brand name, including Biltmore, Biltmore Reserve and Biltmore Luxury. With this new agreement, the partnership is slated to continue into 2021 and beyond.
Biltmore is a brand with a history that encompasses furniture, lighting, accessories, area rugs and wall décor—a strong performer on retail floors. The Biltmore mattress collections by Restonic draw design elements from the 250-room Vanderbilt chateau in Asheville, North Carolina, which opened on Christmas Eve 1895. Celebrating the legacy of gracious hospitality created by George and Edith Vanderbilt—and the importance of a good night’s sleep—the mattresses have been positively received by retailers throughout the United States.
“Restonic is our ideal partner—the brand, the quality of the products and, of course, the people,” said Donnette Miller, Director of Licensing, Biltmore Licensed Products. “With a strong focus on excellent customer service and satisfaction, our business goals and history of reputable service align on all levels. It was very important to Mr. Vanderbilt to extend comfort and hospitality to his guests and our partnership with Restonic has allowed us to do that with consumers across the country.”
Since the launch, the mattresses have reflected Biltmore’s commitment to timeless, classic and sophisticated designs with the cutting-edge technology today’s consumers demand. Biltmore’s audience mirror Restonic’s demographic targets: consumers between the ages of 35 and 65 who invest in quality and lasting products and appreciate storied experiences.
“We are honored to continue our partnership with Biltmore and bring Vanderbilt quality and comfort into people’s homes in the form of an exceptional night’s sleep,” said Ron Passaglia, President of Restonic. “Julia Rosien, our VP of Brand and Digital Marketing has created a digital, storied relationship between the two brands, affording retailers a strong, sustainable path to success in retail sales. It’s especially rewarding to work with a partner that understands the importance of heritage as well as the ever-changing dynamics of today’s consumer.”