Pure LatexBLISS Adds Climate Control ActiveFUSION™ Collection

By: Christopher Schriever

Pairing latex and gel, Pure LatexBLISS™ has developed the “Climate Control ActiveFUSION™” slow response mattress collection. ActiveFUSION utilizes phase change material in both the fabric yarns and inside the Talalay Latex, which stores and releases energy on demand, helping two partners sleep at their optimal body temperatures. The technology cools a warm sleeper and warms a cool sleeper in the same bed.

“This collection is designed to appeal to a variety of consumer issues and needs,” said Pure LatexBLISS Co-Founder and CEO Kurt Ling. “ActiveFUSION technology makes sleeping more comfortable for warm or cold sleepers, providing a happy medium for them and their sleeping partners.”

One of the collection’s most unique feature is the gel’s location. While most gel mattresses contain gel only in the lower layers, ActiveFUSION mattresses use Climate Control Technology not only inside, but are the first in the industry to use gel on top. Pure LatexBLISS infuse gel into the zippered cover’s ticking – ensuring a temperature controlled sleep. Incorporating gel into the ticking places it closer to the sleeper’s body, optimizing the cooling or warming benefits. Ling states, “Retailers are looking for innovative new products that give gel entries a point of differentiation – and reason for existence. Incorporating gel into the ticking places it closer to the sleeper’s body optimizing the cooling and comfort benefits which provides consumers with a good night’s sleep.”

The Climate Control collection is made exclusively from Natural Talalay Latex with ActiveFUSION Technology and features a Bekaert Gel Fabric cover, made with gel infused yarn. Retail pricing for the Climate Control ActiveFUSION collection ranges from $1,499 to $3,299 in queen.

Visit www.latexbliss.com.