Pure LatexBLISS Adds ActiveFUSION Throughout Collections

The Atlanta, Georgia-based Pure LatexBLISS mattress company embraces its ActiveFUSION gel incorporating it into its entire mattress collection and Custom-FIT pillow top line up.

ActiveFUSION uses phase-change material to store and release energy on demand. This cutting edge material cools a warm sleeper and warms a cool sleeper, thereby helping two bed partners to maintain their optimal body temperatures. Mattresses with ActiveFUSION can easily be recognized by visible gel infused into the ticking on the outside. The gel is also mixed into the Talalay Latex inside the mattress.

“ActiveFUSION has been a game-changer for our company,” says Pure LatexBLISS President Kurt Ling. “Consumer and retailer response has been amazing and our latex mattresses have been outselling other brands that feature single-dimension “cool” gel technologies. The decision to add this temperature-regulating technology to all of our mattress, toppers, and pillows isn’t only about following the industry’s gel trend. It’s about finally addressing the fact that sleep is not a one-size-fits-all activity in terms of temperature.”

Ling says the company’s expanded lines will be completed in time for retailers to preview and order at the upcoming Las Vegas Summer Market the end of July.

Visit www.latexbliss.com.