Pottery Barn and Westin Hotels Combined Forces to Market the Luxurious “Heavenly Bed”

Westin Hotels & Resorts announced it is making the popular hotel mattress available at Williams Sonoma Inc’s (WSM.N) Pottery Barn chain. The innerspring mattress, which Westin introduced in 1999, sells for more than $1,100. Until now, the hotel staple has only been available through select Nordstrom stores, Amazon.com and Westin itself.

Brian Povinelli, global brand leader for Westin, reported Westin has sold roughly 60,000 of its mattresses, mostly through Nordstrom Inc. While Nordstrom has been a great partner for the hotel, their stores have limited reach selling the bed only at 58 of its stores that feature a home section.

“We were looking for ways to broaden the exposure of the product,” said Povinelli, who has three pillow-top Heavenly Beds in his home, plus a dog version for his adopted labradoodle. “Nordstrom and Pottery Barn are on a very short list of brands we would want to partner with.”

Sales of Westin’s mattress and box spring, made by Simmons, have rebounded after demand declined in 2009 and early 2010 during the economic crunch.

“We’re looking to have one of our stronger years ever,” said Povinelli, who did not give a specific forecast.

The deal gives Pottery Barn shoppers the chance to buy a complete bedroom set, rather than shopping elsewhere for a mattress, said Felix Carbullido, senior vice president and general merchandise manager for Pottery Barn direct.

Westin’s bed has a 13-inch pillow-top mattress with “motion separation technology” and individually pocketed coils.

For more information visit www.westin-hotelsathome.com or www.potterybarn.com.