Paramount Sleep Company will introduce new additions to two of its mattress lines during the winter Las Vegas Market including the Nature’s Spa CBD and HD Super Duty Two-Sided mattresses. For the first time, Paramount Sleep will show its mattress collections at World Market Center in booth #B200-06.
“We are excited to debut our collections at the World Market Center and to be more accessible to everyone,” said Paramount Sleep President Richard Fleck. “We look forward to great results!”
The newest Nature’s Spa mattress features a rayon and cotton knit fabric that is infused with certified pure cannabidiol (CBD) layered atop a 100% natural hemp upholstery pad, Talalay latex, New Zealand wool, and organic cotton. The encapsulated CBD is released slowly by friction, allowing it to be absorbed by the body to promote healthy sleep while reducing inflammation and anxiety. Infusing the CBD directly into the mattress allows consumers to enjoy the sleep benefits of CBD without ingesting it.
“The evidence is mounting—CBD is a safe, non-habit-forming, and natural aid for people who have occasional insomnia,” explained Fleck. “With the CBD market exploding, offering consumers a CBD and hemp fibre option was a natural fit for our Nature’s Spa program.”
The collective market for CBD sales is expected to exceed $20 billion in the United States by 2024, according to BDS Analytics and Arcview Market Research. Among a growing body of research, a study released in January 2019 in The Permanente Journal found that CBD reduced both anxiety and sleep disorders.
The Nature’s Spa CBD mattress features a unique combination of natural materials, CBD and hemp designed to deliver high quality sleep. The hemp fibre pad is breathable, lightweight, and very absorbent, helping ensure a cool and dry sleep environment. It is also naturally mold and mildew resistant and offers antibacterial properties. The hemp fibres used in Paramount’s hemp pad are not treated with bleaches, dyes or other unnatural chemicals.
HD Super Duty Two-Sided
HD Super Duty is now available in a two-sided model. Flippable bedding is back by popular demand, gaining traction with consumers who most value mattress longevity.
“We developed a two-sided program for our best-selling line in response to growing consumer demand for the classic design,” Fleck expounded.
Double-sided mattresses have long been Paramount’s most requested and featured design from the hospitality and government markets. They are perceived to last longer because if one side incurs any damage, such as stains or small tears, the mattress can easily be flipped over in lieu of replacing the entire mattress.
A.H. Beard Signature Collection
In celebration of A.H. Beard’s 120th year in business, Paramount Sleep will feature a special A.H. Beard Signature Collection during Las Vegas Market. Each Signature luxury mattress is assembled by hand using traditional mattress-making techniques such as hand tufting. Individually wrapped springs are arranged by hand in a nested configuration and then are overlaid with comfort layers made from the finest natural Australian materials such as cashmere, mohair, alpaca, and wool.
A.H. Beard is a 120-year-old, family-owned Australian bedding company. Paramount Sleep is its sole U.S. licensee.
About Paramount Sleep Company: Paramount Sleep Company is a third generation, family owned mattress manufacturer based in Norfolk, Va. For more than 80 years, the company has remained one of the industry’s premier suppliers of high quality mattress systems. Available at many top retailers across the country, the company produces handcrafted mattresses under the unique brand names: A.H. Beard®, Back Performance®, HD Super Duty®, Hypnos®, Kiwi Collection, Nature’s Spa®, and Bloomingdale’s Asteria.