Paramount Sleep Launches Three New Collections during Las Vegas Furniture Market

Paramount Sleep will debut a completely re-engineered Nature’s Spa mattress, new high-end Heavy Duty mattress, and the new Performance Gel series for the Back Performance at a private show during the Las Vegas Furniture Market.

Nature’s Spa is a natural Latex upholstered product, featuring 100 percent natural Latex, natural coconut fiber pads, merino wool, organic cotton covers, and Certipur-U.S. soy based support systems. Select LUX models feature a removable zipper cover for added peace of mind.

“Retailers are on the front line so we look to them to help us develop bedding that is in step with what consumers are demanding today,” said Richard Fleck, chief marketing officer. “We feel the new Spa line is exactly what consumers in the natural/environmental psychographic want in a mattress.

The new high-end HD mattresses, also debuting in Las Vegas, feature a proprietary Omalon foam encased design, as well as Latex and Gel memory designs. HD mattresses integrate an advanced support system with the finest comfort layers that mold to the shape of the body for proper spinal alignment and deep, restorative sleep.

Paramount also will showcase its new Back Performance Gel Series. “We are very excited about this collection. The reception from the retail community has been overwhelming,” commented Fleck. “The program delivers unbeatable value in a performance product and we are pleased to feature it in Vegas.”

The company is hosting a private show January 30 and 31 in the Cili Ballroom at the Bali Hai Golf Club, part of the Mandalay Bay Resorts. Invited guests will be treated to complimentary car service to and from the event, casino chips and a cocktail reception.

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About Paramount Sleep: Paramount Sleep is a company of bedding people, dedicated to carrying on its legacy of integrity, innovation and American made craftsmanship for more than 80 years. The company’s mattress lines include: A.H. Beard, Back Performance, Boutique Hotel, HD, Nature’s Spa, Quilt o Pedic, and Sleep for Success.