Hypnos is a British luxury bed manufacturer, family owned and operated for five generations. With a strong reputation for quality that has helped make it the second biggest brand in the UK bed market, the company has held a Royal Warrant without interruption since 1929. Hypnos is the only luxury bed maker to actively supply the Royal family, Royal Household and the Royal residences. PSC is the only licensee for Hypnos in the U.S. and is the first to manufacture the company’s products according to British traditions.
“We designed the 2018 Hypnos Collection to be more in line with the Hypnos UK standards,” said PSC President Richard Fleck. “We’ve taken the best of British luxury and traditional craftsmanship and combined it with the comfort, support and durability expected in the American market. Merging global and local considerations is part of our 'glocal' brand-building strategy.”
The 2018 Hypnos Collection consists of two offerings: Nature’s Reign and Royal Grandeur, featuring modified silk panels and borders, a brand new exclusive and unique innerspring design, new divan and headboard colorations, five additional natural upholstery fibers imported from Europe, new leg options and a roll pack topper selection. Current Hypnos SKUs will be discontinued at the end of April.
The Hypnos Nature’s Reign six-bed collection offers consumers premium luxury bedding at a value price proposition. PSC retained Hypnos’ best-selling specifications while updating its entire look. The Nature’s Reign bed panels feature natural silk finishing and beautiful embroidery, while the beds’ standard divan is attractively accented with the Hypnos plate. Consumers also will appreciate the true British bed design with no quilting, a handsome white “H” border and “H” embroidered handles.
Hypnos Royal Grandeur is a five-bed collection that builds upon the luxury already synonymous with the Hypnos name. Royal Grandeur beds feature a square designed foundation, an exclusive and premium coil unit and more natural exotic fibers including white cattle hair, black horse hair, pashmina, alpaca, and cashmere. Each custom-made Royal Grandeur bed is side-stitched by hand, an extremely labor intensive process that helps support the sides of the mattress. The Royal Grandeur divan beds also come with the Hypnos zip and link service, allowing the joining together of two mattresses with different spring tensions.
“Much like Hypnos in the UK, we believe in creating the best environment for sleep. This means that in addition to being recognized as the most comfortable bed in the world, a Hypnos bed should create a beautiful sleep space,” commented Fleck. “By offering multiple design options, we allow consumers to express their vision of beauty for their space.”
Consumers may choose one of four distinct leg styles for their Royal Grandeur bed: black matte wood tapered leg; natural wood tapered leg; mahogany bun leg; and chrome metal leg. Consumers also will select a covering for their divan and headboard from a swatch book of nine new fabrics. The fabrics were sourced from the UK’s best sellers and tailored for the U.S. market.
PSC also will introduce three Hypnos mattress toppers which will be roll-packed and shipped directly to consumers. The Nature’s Reign topper is two-sided and made of quilted New Zealand wool. The Two Royal Grandeur toppers are made of Joma Alpaca hair and Joma Alpaca hair combined with Latex.
For more information, visit paramountsleep.com.
About Paramount Sleep Company: PSC is a third generation, family owned mattress manufacturer based in Norfolk, Va. For more than 80 years, the company has remained one of the industry’s premier suppliers of high quality mattress systems. Available at many top retailers in the country, the company currently produces handcrafted mattresses under six unique brand names: A.H. Beard, Back Performance, GoodNite, HD Super Duty, Hypnos, and Nature’s Spa.
About Hypnos: Hypnos is a British family-run bed making company that has been practicing and perfecting the art of making luxury pocket spring beds by hand since Edwardian days. With over 100 years of bed making experience and insight into a great night’s sleep, Hypnos' philosophy and commitment focuses on the pursuit of perfection and the delivery of a deep, energizing night’s sleep, helping to fulfill dreams for a healthy and enjoyable life. Master craftsmen continue to use traditional, time-honored skills that have been passed down from generation to generation to create an authentic piece of Great British Furniture - a sublime expression of extraordinary and lasting British craftsmanship.