At the fall High Point Market, Paramount Sleep Company will present its new, self-named mattress line: the Paramount Collection. The company is also unveiling a new cooling fabric option for its Back Performance PS collection, as well as a sneak preview of its 2021 Nature’s Spa Aire Collection.
Targeting Millenials and Gen Xers, the new Paramount Collection pairs Classic East Coast luxury with next-generation innovation. Featuring CertiPUR-US copper-infused, high-density contour foam—known for pressure relief, durability, heat dispersion and anti-microbial properties—the line also contains layers of New Zealand wool-cashmere, cooling gel memory foam, certified organic cotton and graphite-infused Talalay latex. Surrounded in elegant knit and damask fabrics inspired by 1930s art deco designs, the collection includes six mattress models ranging in price from $1,999 to $3,999.
“We’ve spent a year collaborating with both new and long-time suppliers to create this collection—and we couldn’t be more proud to give it our company name!” said Paramount Sleep President Richard Fleck.
Additionally, the brand’s new fabric option for the Back Performance PS Collection features special ticking that creates initial cooling comfort to help the consumer fall asleep faster. Combined with the breathable layers of the Back Performance line, this new fabric option ensures a comfortable night’s sleep from start to finish.
Finally, showroom visitors will also see the 2021 Nature’s Spa Aire Collection. Designed for environmentally-conscious consumers who seek natural materials, the Nature’s Spa Aire collection is comprised of four beds that balance comfort, support and pressure relief. Made with hypoallergenic materials that are naturally antibacterial and antimicrobial, they feature a non-toxic, natural fire barrier. Nature’s Spa is the exclusive mattress of the luxury resort Blackberry Farm, located in the foothills of the Great Smoky Mountains.