Organic Goes Mainstream With Naturepedic’s New Serenade Mattress Program

Naturepedic is introducing its new “Organic Goes Mainstream” program for furniture stores and independent mattress and bedding stores at the Winter Las Vegas Market. Returning to the SSA showroom, Naturepedic will feature the new Serenade collection, a certified organic latex and innerspring luxury program that retails for $2,499. Taking input from independent furniture stores and mattress dealers, Naturepedic has designed this easy-to-demonstrate organic latex and hybrid program to provide strong margins for retailers at a competitive premium price point.

The Serenade line is available in two firmness options, both built with supportive, encased coils and organic latex to offer contouring comfort and a universal design that appeals to every sleeper. Made without harmful chemicals to the GOTS, GOLS, and MADE SAFE standards, Serenade meets all federal flammability standards without the need for flame retardants. The new beds are compressed and roll-packed in a box for convenient delivery and easier setup.

To meet consumer preferences, Naturepedic is introducing the two latex hybrid options as a step-up from the Chorus beds, which offers retailers a high-quality certified organic mattress at an entry-level price. The Chorus organic mattress utilizes individually encased 8” support coils topped with 1.5” micro-coils for ideal support and a cushion-firm feel. The Serenade offers a choice of 2-inch latex—either firm or soft—on top of 8” support coils. Offering organic latex atop encased coils at the price point of a luxury model, the Chorus delivers superior value to customers with an interest in organic and natural materials.