OMI Debuts New Velocity Priced REST Line

Organic Mattresses, Inc. (OMI) will unveil its new REST line at the Winter Las Vegas Market, offering the certified organic latex/pocket coil mattress at a $1,995 price point. In addition to the more approachable price point, OMI will also make the new line available to exclusive retailers for online sales - a first in the company's history. The collection was designed to help retailers connect with the more than 80 percent of retail consumers who have incorporated organics into their lifestyles, and the nearly six in 10 consumers who would choose organic over conventional if presented with a choice.

“Now, even more consumers will be able to afford to sleep on a luxury, certified organic bed,” said Jeff Bader, CEO of OMI. “By unveiling REST, OMI is determined to make luxury, certified-organic sleep accessible for a broader consumer base, opening the door to a comfortable and healthier night’s sleep. At $1,995, the REST line falls right in line with the heart of the bedding market.”

Both REST mattresses, the Stella and Rossa, will be offered in various comfort levels, using a customizable latex top layer. Both designs feature certified organic latex, certified organic cotton and innovative pocket coil units encased in compostable, biodegradable and renewable plant-derived fabric.

The Stella, being of traditional tape-edge construction, will offer the feel of springs with the advantage of less motion transfer. The bed is cushioned with certified organic latex that can optionally be sculpted to enhance pressure-point relief and promote cooler sleep. The pocket coils are encased in a certified organic cotton envelope to maintain coil integrity.

The Rossa, using the same encased pocket coil construction and certified organic latex surface as the Stella, is available in a split configuration, featuring a zippered cover to facilitate adjusting each side of the mattress to customize the comfort of both sleepers.

With the addition of the REST Collection, OMI’s certified organic line ranges in price from $1,995 to $12,000 in queen.