Organic Mattresses, Inc. (OMI) is expanding its popular OrganicPedic Earth Collection with the introduction of the new Pinnacle mattress at the winter Las Vegas Market. Debuting as the most expensive, high-end model in the collection, this new model combines 100 percent natural and a certified organic rubber latex core with certified organic wool and cotton to provide a unique level of plushness.
“This is very different than anything we have done before because we are setting our sights on the luxury consumer willing to spend about $4,000 and more,” said OMI President and Founder Walt Bader. “Why buy a synthetic product when you can capture the same quality, price and luxury, and have it be healthy and good for you?”
Retailing for $5,495 in queen, the 13-inch Pinnacle consists of an ultra-plush button down topper with a medium-firm base mattress. Both the mattress and the topper feature high density and certified organic latex with a sculpted surface for advanced pressure-point relief. When sold separately, the nine-inch base mattress, known as the Palera, will retail for $3,995 in queen.
“We found a way to utilize two very different comfort levels of the latex process together,” Bader continued. “Our ability to create layering with a double sculpted surface on our in-house latex cutting machine has allowed us to not limit ourselves and go above and beyond what the market has to offer.”
Like all of OMI’s handmade custom organic mattresses, the new OrganicPedic Earth mattresses are manufactured in Northern California in the first and only large-scale Eco-Factory dedicated to the manufacturing of certified organic products.