In a move designed to better showcase its newly developed bed-in-a-box lineup, NCFI, one of the leading manufacturers of flexible polyurethane foam, is opening its first showroom at the summer Las Vegas Furniture Market at C-1578. The showroom will give the company a better venue for connecting with bedding buyers.
Designed with the sleek, modern feel iconic to an upscale tech store, the new 1,700-squre-foot showroom is replete with light maple flooring, cool grey walls and soft LED lighting. The showroom offers visitors several seated conversation areas and open space to learn more about the NCFI product line. Each of the new mattresses feature iPads equipped with interactive information about the company and the products.
“As we move to roll out and develop our bedding lineup, the Las Vegas Market is the perfect venue for us to get in front of bedding and home furnishings retailers,” said Chris Bradley, executive vice president of the company’s consumer products division. “We’re staking our claim in the sleep market and have strategic plans with our domestic-made lineup crafted with our proprietary materials. Our verticality and knowledge in the category are key advantages that offer our partners the competitive edge they need to be successful in today’s market.”
NCFI’s market introductions will include a five-model boxed-bed collection that features four foam designs and one hybrid. The showroom setting is designed to show retailers a more dynamic way or showcasing bed-in-a-box products on their floors in a way that has greater appeal to millennial shoppers.