Quietly building its presence in the boxed bed category through its contract manufacturing, NCFI’s competitive advantage lies in its vertical manufacturing capabilities. At the Las Vegas summer market, the brand will leverage its expertise in foam manufacturing as well as private label boxed bedding to unveil Bedinabox, a five-model boxed bed collection.
Designed to provide brick-and-mortar retailers with a competitive, domestically-made option in the growing boxed bed category, Bedinabox will feature proprietary polyurethane foam and other components produced in NCFI’s factories.
“We’ve been working with other brands to develop their lines, and now we see a growing opportunity to leverage our innovation and product development skills to bring Bedinabox to market,” said Chris Bradley, executive vice president of the company’s consumer products division. “Retailers are craving alternative brands to help them stand out in the e-commerce arena. With Bedinabox, we’ve created a full line with a number of consumer-appealing features at strong price points.”
Retailing between $699 and $2,199, Bedinabox features four all-foam models and one Dual-Hybrid design. The foam mattresses all feature a combination of foams, including NCFI’s CoolRest gel-infused memory foam for increased air flow and cooler sleep. Other cooling technologies, including the company’s CoolRest Adaptive—a temperature-regulating finish in the cover and the top layer of memory foam—are included in the step-up models, while Tencel dresses another design. The Dual-Hybrid model delivers a 1,700-coil count combination of pocket coils, microcoils and specialty foams developed by NCFI.
“We’re confident Bedinabox will resonate with retailers and consumers. We’ve designed and built them in our factories using our quality components,” Bradley said.