By: Christopher Schriever
Naturepedic will debut their new luxury encased-coil certified organic mattresses at the Winter Las Vegas Market. The introduction includes a three-bed line-up of luxury encased-coil organic mattresses certified to the Global Organic Textile Standard (GOTS).
Over the past year, Naturepedic has conducted extensive market research and product development in an effort to provide a luxury certified organic mattress for adults. “Adult consumers love certified organic, but they first want superior comfort and support,” says Jeff Cik, President of Naturepedic. The unique mattress line features “an exceptionally comfortable and supportive encased-coil design, with the entire finished product (not just a portion of the materials) being GOTS certified.”
The three-bed line of luxury, competitively priced, certified organic mattresses have price points ranging from $2,199 to $3,299 for a queen set. The line offers luxury sleep performance by providing superior comfort while still safeguarding the health and well-being of sleepers with a GOTS organic certified mattress.
Jeff Cik points out that the company is now producing these encased-coil units on its own state-of-the-art equipment by adopting an individualized coil sewing technique using organic textiles versus synthetic fabrics and glues. Doing so offers added comfort and support with a more attractive price tag. Cik states that the three beds are available in “soft” and “medium” firmness options, with coil counts from 1700 to 2200 coils per bed. Depending upon the model, mattresses come with straight-top and euro-top designs from 13 to 15 inches thick.
Barry Cik, founder of Naturepedic, reminds retailers that organic certification has been an important part of Naturepedic’s success with children’s furniture and bedding retailers. “We created this company to provide parents with a safer and healthier alternative to products containing questionable chemicals and allergens,” states Cik. “Now we can offer a luxury mattress to the adult market with the same important health and safety qualities.”
Naturepedic is the only company to offer Level III documented mattresses under the Specialty Sleep Association (SSA) Environmental & Safety Program. Naturepedic is an OTCO certified organic mattress manufacturer under the Global Organic Textile Standard (GOTS).