Natura World Partners with Pottery Barn Kids™

Pottery Barn Kids™ will soon offer Natura World’s organic crib mattress and mattress protector. Designed for comfort and safety, the organic products will be sold in stores nationwide and online at

“Families are willing to make a greater investment when it comes to their children’s health,” said Natura World President Ralph Rossdeutscher. “With our deep-rooted expertise in natural and organic bedding, we can provide Pottery Barn Kids customers peace of mind by providing a comfortable and healthy sleep haven for their children.”

Naturally hypoallergenic, antimicrobial and temperature regulating, the luxuriously handcrafted mattress is constructed of a pure organic cotton ticking and pure organic wool lining and includes a removable cover. The core features two-inches of all natural coconut fiber and two-inches of all natural latex.

The Natura Organic Crib Mattress features the company’s innovative two-sided, reversible construction to meet a baby’s changing needs while offering greater value and durability. The natural coconut side provides the firm sleep surface needed for newborns and babies, while the reverse, the latex side, cushions the developing spine and provides comfort for growing babies and toddlers.

To protect the crib mattress from common leaks and stains, Pottery Barn will also carry Natura’s Puddle Pad. The hypoallergenic pad creates a naturally breathable barrier with moisture resistant Natura Cry Less Wool™, discouraging the growth of bacteria, mold and mildew. Made of natural fibers, the Puddle Pad is free of the harmful toxins and chemicals. The machine washable and dryable pad is expected to retail for $79.00.

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About Natura World: Based in Ontario, Canada, Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.

About Pottery Barn Kids: Pottery Barn Kids provides casual furnishings and textiles designed to delight and inspire the imagination. The first Pottery Barn Kids catalog was launched in January 1999, and an enthusiastic response led to the opening of retail stores in September 2000. There are now over 90 stores throughout the US and Canada. Pottery Barn Kids is part of the Williams-Sonoma, Inc. family. In addition to Pottery Barn, our affiliated brands include PBteen, Williams-Sonoma, west elm and Rejuvenation.