Natura World Launches Allure Latex Mattress Collection

Natura World’s dedication to retailers’ continues with the introduction of Allure Latex mattresses, an exclusive program created for The Brick Stores. The latex mattress collection builds on the successful pillow program Natura developed for Canada’s largest full-line furniture retailer.

Natura’s new line features a six-inch core of eco-friendly plant-based foam for support, topped with six-inches of premium Talalay latex that provides gentle cushioning to release muscle tension and ease stress. The hypoallergenic latex eliminates harmful bacteria, dust-mites and other sleep disturbing allergens. Atop the latex rests an inch of eco-friendly plant based foam for added comfort and several pounds of pure NaturaWool™ that maintains a dry, temperature regulated sleep environment by wicking away moisture that can cause humidity and chills.

“We have enjoyed a wonderful relationship with The Brick for several years, starting with a few pillows, then doubling that number to six sku’s, and now moving into mattresses,” said Natura World President Ralph Rossdeutscher. “The Brick program is another example of increasing consumer interest in natural and organic sleep products, and we are happy to assist this important retailer provide them to their customers.”