Natura World will unveil a re-merchandised 12-mattress line-up as the brand celebrates its return to the Las Vegas Market after a three year absence. The new line features three collections that include hybrid models, all-latex models and “Renew” models that combine latex and soy-based foams.
“The Natura brand continues to focus on natural and environmentally-friendly components, allowing retail sales associates to steer the conversation toward healthy sleep and away from price,” said Rebecca Gray, senior vice president of sales and marketing at Blue Bell Mattress, which holds the license to produce Natura in the U.S. “Every sleep set is designed so the consumer will fall asleep faster and get a deeper, healthier sleep.”
The six hybrid models, which retail from $1,299 to $1,999 in queen, make up the Natura Spring Collection. The mattress features an encased coil system cushioned with layers of Talalay and Dunlop latex to relieve pressure points, and is topped with over two pounds of pure Joma wool in the quilting. The Natura Renew Collection consists of three models that also have over two pounds of pure Joma wool in the quilting, but the core is a blend of Talalay and Dunlop latex and soy-based foams. This collection will also retail from $1,399 to $1,799.
The Natura Latex Collection features three models that will retail from $1,999 to $2,999. Each mattress has an all-natural latex core topped with plush layers of Talalay and Dunlop latex—a design that helps improve circulation and pressure point relief—and over four pounds of Joma wool in the quilting. Like all 12 new mattress models, this collection also uses certified organic cotton covers that are free from harmful chemicals.
“Our new designs take the ‘healthy sleep’ story to the next level and provide significant margin opportunities for our dealers,” said Ralph Rossdeutscher, president of Natura World. “We’re excited to be a part of the mattress industry’s most important trade show.”