Modway is debuting its first-ever private-label mattress collection, Flexhaven, at the winter market. Exclusive to retailers and designed for brick-and-mortar stores, Flexhaven mattresses will not be sold online. The new line offers superior comfort, low price points and effortless portability for customers.
Included with Flexhaven is a comprehensive marketing package designed to drive traffic to retailers’ stores. A complimentary, no-cost addition, the marketing package includes a roll-up banner to display in the store, a box sign to convey Flexhaven’s portability to customers and an overhang banner to suspend above the mattress. The marketing package also incorporates an outdoor poster and sidewalk sign to draw customers inside, a sleek truck wrap along with the design for a carry bag for customers to take home.
While the free marketing package will help to attract customers to stores, Flexhaven backs up those efforts with premium comfort and thousands of five-star reviews that rave over its ideal firmness and exceptional support. The mattress features a removable woven cover and two layers of memory foam—a responsive high-density foam for the base with a layer of cooling gel-infused memory foam on top.
Following the current trends of the mattress industry, Flexhaven brings effortless portability to the in-store experience. Rolled up into a convenient box, the mattress easily rolls away with its built-in wheels and handle. The compact design allows it to fit into cars for smooth transport from a brick-and-mortar store to the customer’s home on the same day of purchase without having to wait for shipping and delivery.
Keeping up with ever-changing e-commerce competitors can be a challenge for brick-and-mortar stores, but Modway is minimizing online competition with this new mattress exclusively sold in-stores.