Building on the strength of its vertical business model, MLILY USA will roll out an all-foam mattress that incorporates a number of the company’s proprietary foams used in combination to offer a cooler, more breathable and more supportive sleep experience at the Winter Las Vegas Market. MLILY produces all of the components it uses in its product in its factories.
The WellFlex Collection features two 12-inch mattress in a choice of firmness levels. Designed with four different foam formulations, the mattresses are dressed in a cool-to-the-touch fabric for additional cooling.
“We all know that a cooler environment delivers a better night’s sleep; however, foam mattresses have in the past have inherently been warm. We’ve solved that problem with WellFlex,” said Stephen Chen, president of MLILY USA. “By tapping into our experts, we’ve developed a creative combination of breathable foams that deliver a cooler and supportive sleep surface.”
Priced to retail at $1,999 in queen, WellFlex boxed mattresses offer a layered combination of MLILY memory foams developed in concert with the company’s sleep scientists and poured in its facilities, including MLILY’s signature AirCell Technology Cool Memory Foam. The proprietary foam aids in cooler sleep and is eco-friendly, making the product health conscious and sustainable. A layer of Smart Foam, which is engineered for exceptional breathability, facilitates better air flow in the mattress, while layers of two other MLILY foams offer adaptive support for the body’s pressure points.
About MLILY: MLILY USA is the North American mattress and pillow company of Rugao, China-based Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company’s mattresses, pillows and sleep accessories are all manufactured in state-of-the-art factories located in China, Thailand, Serbia, and Winnsboro, South Carolina, that span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products.