At the upcoming High Point Market, MLILY is focusing on the value of adjustable bases in brick-and-mortar retail stores by touting its complete sleep system AirDream. Designed with a series of fans in the adjustable base that channel air through the mattress, the system delivers cool sleep by keeping air flowing continually through the cushioning layers and the pocketed coil innerspring unit of the hybrid mattress.
“High Point Market is a key market for us in growing our footprint with furniture retailers, many of whom have not yet taken advantage of the growth in the adjustable base category,” said James Ni, chairman and chief executive officer of Healthcare Co. Ltd, the parent company of MLILY USA. “By showcasing our complete sleep system, retailers can capture those consumers in the market for a mattress, and AirDream offers RSAs a compelling conversation about the benefits of sleeping cool.”
With four strategically placed fans–two at the head of the bed, one in the lumbar area and one at the foot—the system creates gentle air flow through the mattress to prevent moisture build-up. Working in conjunction with the cool knit fabric cover and ventilated bamboo charcoal memory foam in the mattress, the system offers truly cool sleep that users can adjust using a remote unit with an LCD screen. With a timer that automatically shuts off the fans after two, four or five hours, the AirDream also features an alarm to wake the sleeper in the morning—and offers an array of high-end features, including an articulating head and foot, LED underbed lighting, pre-set zero gravity position and USB ports. Retailing at $5,999 in queen for both the mattress and adjustable base, the entire system—including the fans—is covered by a five-year warranty.