As the industry responds to the shifting market and economy, MLILY USA will debut new mattresses and accessories at the summer Las Vegas Market that highlight the company’s focus on retailer and consumer needs for value.
The summer market introductions include the all-new ChiroPro hybrid, a value hybrid, and a heavy-duty platform bed frame. The Essential Plus line has also been refreshed with a new cover. The new products have been thoughtfully developed to give retailers the most robust combination of quality and value-driven products, better margins and merchandising flexibility.
“A top priority for Mlily is our relationship with retailers, so we create programs that can help them drive traffic year-round and merchandise to meet the needs of different types of consumers and budgets,” said Glenn Kobylarcyzk, executive vice president.
The showcase of the Mlily showroom is the ChiroPro hybrid collection, which is endorsed by the International Chiropractors Association (ICA). As its name suggests, ChiroPro is designed to provide optimum support for back health, addressing the common complaints from consumers about back pain caused by an old or poor-quality mattress.
Offered in firm and plush feels, the 13-inch ChiroPro mattress is constructed with multiple comfort and support layers, including gel and soft flex foams, and an individual, pocketed coil unit that conforms to the body and promotes natural airflow. The plush model features a three-zoned coil unit that provides different levels of support to the head and shoulders, hips and legs.
The new value hybrid line is offered in nine, 11, and 13-inch heights. Each features a graphene technology fabric cover to draw heat away from the sleeper for better all-night temperature regulation, gel memory foam and an individual pocketed spring unit.
With a modern aesthetic to its new cover, the Essential Plus is an all-foam line offered in three profiles, featuring memory foam designed to adapt to the body and aid in temperature regulation for rejuvenating sleep.
Finally, MLILY’s new heavy-duty platform bed frame is made of durable steel. Designed for no-tool assembly, this foundation eliminates the need for a box spring while giving ample under-bed storage space. It features safe rounded corners, multiple support legs, and non-slip tape to keep the mattress in place. It is available in Twin, Twin XL, Full, Queen, King, and California King sizes.