Following the recent conclusion of the Summer Las Vegas Market, mattress manufacturer MLILY USA entered into an agreement to double the size of its market showroom. The new 20,000-square-foot space will allow the company to showcase nearly 30 mattresses and its complete lineup of pillows. The new space allows the company to better showcase its growing product line while providing additional private meeting space.
This marks the second time in a year that the company has doubled the footprint of the showroom. Last year, the company doubled its showroom from 5,000 square feet to 10,000 square feet. The new expansion into B-900 will move the main showroom entrance to a more prominent location – adjacent to the building’s central escalators.
In addition to space for MLILY’s lineup of mattresses, pillows and adjustable bed bases, the expanded showroom will allow the company to showcase products from MLILY Canada and Nisco, which specializes in power recliners and power lift chairs. The two brands will have dedicated space in the company’s original showroom.
“Demand for our products continues to grow in the U.S., and as we continue to expand our product family, we need a larger space to showcase our broad capabilities,” said Stephen Chen, president of MLILY USA. “Building on the look and feel we created with the last expansion, the new space provides additional space for us to collaborate with our customers in developing products that meet their needs.”
To create a cohesive feel, the expanded showroom will maintain the company’s alternating gray and white walls throughout—it will also feature a variety of back-lit graphics and other branded visuals. Seating areas will be strategically positioned through all areas to allow for meetings.
The showroom investment follows on the heels of MLILY’s announcement last month to open a second U.S. factory in Goodyear, Arizona. The new 644,000-square-foot facility, scheduled to open in December, will mirror the MLILY factory in South Carolina that produces springs, pours foam and manufactures mattresses.
The complete MLILY USA product line, along with winter introductions, will be on display in the expanded showroom during the Las Vegas Market, January 24-28, 2021.
About MLILY USA: MLILY USA is the North American mattress and pillow company of Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company’s mattresses, pillows and sleep accessories are all manufactured in state-of-the-art factories located in China, Thailand, Serbia, and Winnsboro, South Carolina, that span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products.