Pushing the boundaries of luxury and price, MLILY USA is launching its luxury hybrid mattress, Ego, at the summer Las Vegas Market. Retailing at approximately $3,999 in queen, the new mattress strives to deliver top-of-the-line luxury in a roll-packed bed. With full production beginning by the end of the year, Ego will be the first mattress to be produced at the company’s South Carolina facility.
“We have long believed that there is far more bandwidth in the roll-pack platform to construct more feature rich and luxurious mattresses. Ego takes us down that runway in a very exciting way,” said James Ni, chairman and chief executive officer of Healthcare Co. Ltd., the parent company of MLILY USA. “Our customers are looking to us to design and deliver a broader range of product so they can reach customers at every price point.”
Designed to accommodate all sleep positions and body types, Ego offers a 12-inch profile with seven unique zones of pocket springs to support the shoulders, hips, back, feet and head. The mattress features MLILY’s AirCell foam to help facilitate air flow, while bamboo memory foam regulates moisture, odor and temperature. Crafted with a proprietary spindle shape, the pocketed spring system also helps minimize partner disturbance. The mattress is finished in a double jacquard white fabric cover that is cool-to-the-touch, with a contemporary black border accented by an orange welt.
“This is an important milestone in the expansion of our business in the U.S. Ego will be produced at our new factory, initially using components from our factories in Serbia and Thailand,” said Stephen Chen, president of MLILY USA. “This initial U.S. product represents the ultimate in luxury for roll-packed bedding and is a breakthrough design for us because of the unprecedented use of seven support zones.”