Designed to give children their first “big-kid” mattress and pillow, the new JAMA Collection from MLILY fills a unique niche in the juvenile sleep products category and marks MLILY’s first foray into the youth category.
Featuring two mattresses and an adjustable pillow, the JAMA collection is made specifically for young children that have grown out of the crib stage. The mattress design follows industry safety guidelines for use with safety bed rails, bunk beds and trundle beds. Manufactured to MLILY’s exacting quality standards, the JAMA Collection features colorful accents in blue and purple, and each mattress is packaged with a washable mattress protector.
“We see great growth opportunity in the juvenile sleep products segment, and JAMA will complement the balance of our MLILY product selection to give retailers a full sleep program for all family members,” said Stephen Chen, president of MLILY USA.
“Our design team has taken into account safety requirements for mattress use with bunk beds, trundles and bed rails so that parents can rest assured that their children are sleeping safely.”
MLILY’s JAMA Collection Includes Two Mattresses And An Adjustable Pillow
JAMA comes in five-inch and seven-inch mattress models. The five-inch model features MLILY’s adaptive foam and base foam and is available in twin and full size options at price points of $399 and $499. Delivering a step up with enhanced cooling properties, the seven-inch mattress is crafted with gel memory foam, MLILY’s adaptive foam and base foam. Seven-inch models are available in twin, full and queen at retail price points of $499, $599 and $699.
“We opted for foam mattresses to help give another safety component into the equation. Children love jumping on beds, and the foam we’re using helps absorb some of the bounce inherent to spring beds,” Chen said. “Plus, our foam combination delivers the right amount of support for growing bodies.”
Featuring a removable and washable cover, MLILY built the JAMA adjustable pillow for customization. With three layers of ventilated foam—a single contoured layer of ventilated foam and two flat layers that can be removed, the pillow can be tailored to a variety of personal preferences and sleep positions and is sized for children.
The Collection Also Features A Charitable Story
In addition to giving retailers a juvenile line-up from a trusted partner to brighten up the showroom floor, MLILY is incorporating the JAMA Collection into its philanthropic partnership with Special Spaces, a non-profit that transforms bedrooms of critically ill children. MLILY will donate a portion of sales from the seven-inch model to the organization, and the mattresses and pillow will be the specified sleep line to meet the organization’s bedding needs. The seven-inch models also feature a Special Spaces tag to let consumers know more about the partnership.